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The Corporate Museum: A New Type of Museum Created as a Component of Marketing Company

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References

2009The Manual of Museum Management128 cited
2000Museums as Leisure79 cited
1999Towards a new museum56 cited
1991A planning guide for corporate museums, galleries, and visitor centers54 cited
1994Corporate Museums, Galleries, and Visitor Centers: A Directory15 cited

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2020Expositional design of the Audi museum in Ingolstadt: representation of the brand’s characteristics in automobile industry history2 cited

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