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This study investigates market power in olive oil exports in the European Union (EU) market for the major olive oil producers (Italy, Spain and Greece). The study employs the Goldberg and Knetter method to measure the exporter's market power. On the one side the exchange rates of competitor countries were used as an ideal cost shifter, while on the other side the producer price of olive oil was utilized as another cost shifter. Results show that olive oil exports are imperfectly competitive in the EU market, and Italy has higher market power compared to Spain and Greece.
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