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This dissertation aims to analyze the changes that are taking place at Largo da Batata, in the heart of Pinheiros district in Sao Paulo City.Started in the 1990's, the Reconversão Urbana do Largo da Batata and the Operação Urbana Faria Lima were projects responsible for the verticalization of the buildings, changes in the land pattern and displacement of the lower social strata in the region.Regarding this process, our hypothesis is that a redefinition of Pinheiros centrality is currently happening, intensifying the integration of the district to the southwest vector business hub, established in the end of the 20 th Century and beginning of the 21 st .To reach our purpose, it was necessary to comprehend the spatial production of this neighborhood along the History, which set up Largo da Batata as a centre of popular commerce, regarded as deteriorated by the government.Afterwards, we analyze the spatial reproduction of this place, according to real estate developers interventions supported by the government, in order to guarantee the financial capital flow and its reproduction.Finally, regarding the contradiction in the Largo da Batata spatial production and reproduction, we analyze the social movements of resistance, that are fighting for this place against the public policies and great capital impositions, who are operating a gentrification.It was noticed that these social movements are creating an opposite force of government expectations: instead of establish an impartial and empty space, we can watch a popular fight for the place, a fight for the right to the city and a fight against the current logic of the urban space have been designed.
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