A System for Values, Communication, and Leadership in Product Design

Paul Collopy

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Product Development and Customization Design Education and Practice Systems Engineering Methodologies and Applications

Abstract

Design teams can create a higher performance, more affordable product through a clear and unified set of Design Values. To achieve unity, Design Values must be established, then communicated to the team. Project Management should establish and communicate uniform Values, despite technological and political difficulties, as a matter of good leadership.

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