Articlegreen2006

Advertising and Creativity, a Governance Approach: A Case Study of Creative Agencies in London

140 citations0/0 files storedEnvironment and Planning A Economy and Space

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Cultural Industries and Urban Development Management and Organizational Studies Advertising and Communication Studies

Abstract

The author explores the processes of restructuring in the UK advertising industry. His core concern is with changes in advertising practice in creative advertising agencies. He explores how creativity is manifest as ‘peer regard’, and shows how there has been a shift of power between creative and media-buying functions as a result of the demise of the commission system in the last twenty-five years. A changing governance of advertising practice, that involves both formal regulation and economic governance in and across firms, is highlighted. It is argued that creativity is better seen as an effect rather than as a cause of particular advertising practices. The author concludes that the ‘creative governance’ of the UK advertising industry has favoured a close-knit and colocated community of firms. A future change in this form of governance could change this pattern.

Citations in this library

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References

1999Communities of practice learning, meaning, and identity 1998Communities of Practice 2004Clusters and knowledge: local buzz, global pipelines and the process of knowledge creation 2004Buzz: face-to-face contact and the urban economy 2000Balancing Act: Learning from Organizing Practices in Cultural Industries 2003Bridging Uncertainty in Management Consulting: The Mechanisms of Trust and Networked Reputation 2000New media, the new economy and new spaces 1997A Japanese Advertising Agency: An Anthropology of Media and Markets.

Cited by

2012Creativity and Its Discontents 2007The cultural and creative industries: a review of the literature 2012Thinking creative clusters beyond the city: People, places and networks 2008Cultural Commodity Chains, Cultural Clusters, or Cultural Production Chains?2012The new boomtown? Creative city to Tech City in east London 2014Creativity, Cities, and Innovation 2002

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