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RELATIONSHIP SELLING: MOVING FROM RHETORIC TO REALITY · Study

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ArticleRELATIONSHIP SELLING: MOVING FROM RHETORIC TO REALITY

Thomas N. Ingram1996

Article1996

RELATIONSHIP SELLING: MOVING FROM RHETORIC TO REALITY

Thomas N. Ingram

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Employee Performance and Motivation

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1999Service Quality and the Sales Force: A Tool for Competitive Advantage 2009Strategic alignment for sales organization transformation 2005Improving Relationship Selling Through Failure Analysis and Recovery Efforts: A Framework and Call to Action 2015Salesperson Lone Wolf Tendencies: The Roles of Social Comparison and Mentoring in a Mediated Model of Performance 2019The evolution of the sales process: Relationship selling versus “the Challenger Sale”2001An Exploratory Assessment of Sales Culture Variables: Strategic Implications Within the Banking Industry 2000Communication Between Hispanic Salespeople and Their Customers: A First Look

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Year1996

Typearticle

Published1996-01-01

Languageen

Citations38

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ShelfCustomer Service Quality and Loyalty

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openalex_workW2275818541

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