The perceptions of female media professionals in Kuwait about their job: an empowerment perspective

Abstract

This study explores the perceptions of women who work in the media in Kuwait—a conservative, male-dominated society. It examines how female media professionals are treated and explores the factors that either encourage or discourage the empowerment of Kuwaiti women working in this field. In-depth interviews were conducted with five female media professionals and academics in Kuwait in order to develop measures of perceptions towards their profession, media organizations, and the general outlook of Kuwait society. The perceptions of a sample of 237 female media professionals were measured using a fifty-one-item questionnaire. An exploratory factor analysis shows that the respondents’ perceptions are grouped into eight sets of variables. The results show that, while the respondents feel empowered by education, regulations, and the current lifestyle in Kuwait, their cultural upbringing, self-image, and societal outlook discourage their empowerment.

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