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MODEL PEMASARAN DI ERA NEW WAVE MARKETING
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MODEL PEMASARAN DI ERA NEW WAVE MARKETING (2014)MODEL PEMASARAN DI ERA NEW WAVE MARKETINGTechnology Readiness and Digital Competing Capabilities: Digital Value Resonance (2021)Technology Readiness and Digi…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)
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  • 2021Technology Readiness and Digital Competing Capabilities: Digital Value Resonance12 cited

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