The Diffusion of Television in India*

Arvind Singhal · J.K. Doshi · Everett M. Rogers · S. Adnan Rahman

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Media Studies and Communication Media and Digital Communication Media Influence and Politics

Abstract

Over the past eight years, the number of TV sets increased by 15 times in China and by 10 times in India. The authors discuss the factors contributing to the diffusion of television in India and its social effects. They state that if the potential development benefits of television are to be more fully realized in India, it must pursue educational objectives rather than promote consumerism and inequality.

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