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Strategic Ambiguity: The Effects of Viewing Ambiguous Advertisements on College Students · Study

ThesisStrategic Ambiguity: The Effects of Viewing Ambiguous Advertisements on College Students

Jessica Fitts Willoughby2010

Thesis2010

Strategic Ambiguity: The Effects of Viewing Ambiguous Advertisements on College Students

Jessica Fitts Willoughby · Stacey J. T. Hust

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Decision-Making and Behavioral Economics Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1999Self-Efficacy: The Exercise of Control 1985Social Foundations of Thought and Action : A Social Cognitive Theory 1985Methods of coping with social desirability bias: A review 2010Generation M2: Media in the Lives of 8- to 18-Year-Olds 1983The Third-Person Effect in Communication 1984Ambiguity as strategy in organizational communication 2014Normalization 2003Social Cognitive Theory for Personal and Social Change by Enabling Media

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2019Adolescents’ Sex-Related Alcohol Expectancies and Alcohol Advertisements in Magazines: The Role of Wishful Identification, Realism, and Beliefs about Women’s Enjoyment of Sexualization

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Year2010

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Published2010-01-01

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Citations2

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ShelfDecision-Making and Behavioral Economics

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openalex_workW2279840783

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