Chapter2011

Consumer Capitalism and Brand Fetishism: The Case of Fashion Brands in Bulgaria

12 citations0/0 files storedEdward Elgar Publishing eBooks

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Fashion and Cultural Textiles Consumer Perception and Purchasing Behavior

Abstract

7. Consumer capitalism and brand fetishism: The case of fashion brands in Bulgaria Ulrich Ermann INTRODUCTION In her bestseller No Logo, Naomi Klein (2000) described a new mode of capitalist economy, in which consumption plays a fundamental role. ...

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 12 citations exist upstream.

Cited by

2021Desain Interior Coffee Shop di Denpasar dan Loyalitas Konsumennya : Generasi Y dan Z

Imported from OpenAlex (CC0) — nothing here is generated.