Technology Readiness and Propensity of Cell Phone Users to Subscribe to Commercial Messaning Services

Kittipong Sophonthummapharn · George E. Tesar

16 citations0/0 files stored

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour Marketing and Advertising Strategies Digital Marketing and Social Media

Abstract

The use of messaging service as a marketing channel has not been sufficiently explored in the marketing literature. The purpose of this study is to: (1) examine the effect of technology readiness o ...

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 16 citations exist upstream.

References

2000Technology Readiness Index (Tri)2005Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies 2003The influence of technology anxiety on consumer use and experiences with self-service technologies 2015Essentials of Business Research Methods 2001The impact of switching costs on the customer satisfaction‐loyalty link: mobile phone service in France 2005Technology readiness and the evaluation and adoption of self-service technologies 2005The relationship between consumer innovativeness, personal characteristics, and online banking adoption 2003Understanding consumer motivation and behavior related to self‐scanning in retailing

Cited by

2017Innovation acceptance and customer satisfaction. A survey on tax information systems 2012Determinants of self-service technology adoption 2008A comprehensive framework for the adoption of techno-relationship innovations : Empirical evidence from eCRM in manufacturing SMEs

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.