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The importance of marketing innovation in new economy
8 references·1 citing·26 second hop
The importance of marketing innovation in new economy (2014)The importance of marketing innovation in…Managing and Using Information Systems: A Strategic Approach (2019)Managing and Using Informatio…The New Rules Of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly (2015)The New Rules Of Marketing & …Social media: The new hybrid element of the promotion mix (2009)Social media: The new hybrid …Marketing to the social Web: how digital customer communities build your business (2007)Marketing to the social Web: …The transition from industrial (traditional) to new (information) economy (2004)The transition from industria…Managing Customer Relationships: A Strategic Framework (2004)Managing Customer Relationshi…Innovation Management And New Product Development (2002)Innovation Management And New…Science, Technology, and Innovation in Europe (1980)Science, Technology, and Inno…Marketing innovation for sustainability: Review, trends, and way forward (2024)Marketing innovation for sust…Endogenous Technological Change (1990)Software survey: VOSviewer, a computer program for bibliometric mapping (2009)The Circular Economy – A new sustainability paradigm? (2016)bibliometrix : An R-tool for comprehensive science mapping analysis (2017)A Systematic Review of Driving Sustainability Through Circular Economy Marketing: Insights and Strategies for Green Marketing Innovation (2025)Market-based capabilities and financial performance of firms: insights into marketing’s contribution to firm value (2008)Business to business digital content marketing: marketers’ perceptions of best practice (2014)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Building absorptive capacity to organise inbound open innovation in traditional industries (2010)Product Innovation in Family versus Nonfamily Firms: An Exploratory Analysis (2013)How Do Foreign Institutional Investors Enhance Firm Innovation? (2017)The wisdom hierarchy: representations of the DIKW hierarchy (2007)Impact of COVID-19 pandemic on information management research and practice: Transforming education, work and life (2020)Links between knowledge management and organisational sustainability: does the ISO 9001 certification have an effect? (2021)Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms (2013)Enhancing consumer–brand relationships on restaurant Facebook fan pages: Maximizing consumer benefits and increasing active participation (2013)Trust and Involvement in Tourism Social Media and Web-Based Travel Information Sources (2013)Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement (2014)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Product and process innovation in the Italian food industry (2010)The impact of knowledge spillovers and innovation on firm-performance: findings from the Balkans countries (2016)The Pavitt Taxonomy, revisited: patterns of innovation in manufacturing and services (2016)Health Organizations’ Use of Facebook for Health Advertising and Promotion (2011)Effective use of marketing technology in Eastern Europe: Web analytics, social media, customer analytics, digital campaigns and mobile applications (2015)The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes (2019)
this work references cited by second hop

References

  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 2002Innovation Management And New Product Development1,373 cited
  • 2004Managing Customer Relationships: A Strategic Framework469 cited
  • 2019Managing and Using Information Systems: A Strategic Approach408 cited
  • 2007Marketing to the social Web: how digital customer communities build your business340 cited
  • 1980Science, Technology, and Innovation in Europe236 cited
  • 2015The New Rules Of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly221 cited
  • 2004The transition from industrial (traditional) to new (information) economy2 cited

Cited by

  • 2024Marketing innovation for sustainability: Review, trends, and way forward17 cited

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