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ArticleHigher education brand alliances: Investigating consumers' dual-degree purchase intentions

Vik Naidoo2016

Article2016

Higher education brand alliances: Investigating consumers' dual-degree purchase intentions

Vik Naidoo · Linda D. Hollebeek

68 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1998Basics of qualitative research : techniques and procedures for developing grounded theory 1991Structural Equations with Latent Variables.2008Basics of Qualitative Research (3rd ed.): Techniques and Procedures for Developing Grounded Theory 1998The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 1993A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

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Details

Year2016

Typearticle

Published2016-02-20

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations68

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2016.01.027

openalex_workW2282207453

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