Manajemen Pemasaran: dasar, konsep dan strategi

Sofjan Assauri

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Business and Management Studies

Abstract

Dalam buku ini membahas mengenai ruang lingkup manajemen pemasaran, peranannya dalam masyarakat, peranan pemasaran bagi perusahaan, konsep pemasaran, strategi pemasaran dan perencanaan pemasaran

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