A proposed integrated model of resistance to anti-smoking messages

Marie-Laure Mourre · Patricia Gurviez

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Behavioral Health and Interventions Smoking Behavior and Cessation Media Influence and Health

Abstract

We propose and test an extension of the planned behavior model to reflect resistance to preventive public health messages. Our results relate to an anti-smoking advertisement and show that the detection of persuasive intent, a promotion-oriented regulatory focus and perceived behavioral control lead to an increase in resistance to persuasion.

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References

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