THE POWER OF PROMPTS Using Behavioral Insights to Encourage People to Participate

Nadine Dechausay · Caitlin Anzelone · Leigh Reardon · Lashawn Richburg-Hayes

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Decision-Making and Behavioral Economics Behavioral Health and Interventions Psychology of Social Influence

Abstract

Several low-cost behavioral messaging interventions boosted participant attendance at an optional informational meeting for Paycheck Plus, an earnings supplement program in New York City. This test is part of the Behavioral Interventions to Advance Self-Sufficiency project, sponsored by the federal Administration for Children and Families.

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References

2000Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions 2011Thinking, Fast and Slow 1997Golden Eggs and Hyperbolic Discounting 1999Implementation intentions: Strong effects of simple plans.2000Experimental Tests of the Endowment Effect and the Coase Theorem 2000When choice is demotivating: Can one desire too much of a good thing?1992The person and the situation: perspectives of social psychology 2010Do Taxpayers Bunch at Kink Points?

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