References

• 1997The World's Writing Systems510 cited
• 1998The Oxford Classical Dictionary340 cited
• 2000Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability296 cited
• 2014Graffiti and the Literary Landscape in Roman Pompeii279 cited
• 2012A history of the concept of branding: practice and theory242 cited
• 1936Advertising: Theory and Practice79 cited
• 2014Public Spectacles in Roman and Late Antique Palestine68 cited
• 2005Congruence Between Brand Personality and Self-Image, and the Mediating Roles of Satisfaction and Consumer-Brand Relationship on Brand Loyalty62 cited
• 2013Encyclopedia of Ancient Greece54 cited
• 2006The Roman games: a sourcebook51 cited
• 2005Writing trans-Saharan history: Methods, sources and interpretations across the African divide39 cited
• 2006Ancient Mesopotamia: new perspectives34 cited

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