Article2012

O mercado de luxo no Brasil

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Market Behavior and Pricing

Abstract

Pesquisa sobre o mercado de luxo no Brasil. Maria Lucia Cucci dirige o setor de midia da Publicis Salles Norton e foi a principal responsavel pelo estudo que mereceu ser um dos finalistas do premio de midia de O EStado de Sao Paulo sobre o tema luxo.

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2012Límites estructurales al desarrollo económico: Brasil (1950-2005)

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