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Sports sponsorship development in leading Canadian companies: issues & trends

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References

1993The cornerstones of competitive advantage: A resource‐based view10,742 cited
1991The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation9,697 cited
1991The Role of Sponsorship in the Marketing Communications Mix464 cited
1983Commercial Sponsorship353 cited
1991Sponsorship and the Image of the Sponsor312 cited
1991Sponsorship – Legitimising the Medium193 cited
1987Corporate Objectives in Sports Sponsorship184 cited
1996Understanding the Sport Sponsorship Process from a Corporate Perspective180 cited
1997Achieving a Sustainable Competitive Advantage: A Resource-Based View of Sport Sponsorship155 cited
1992The Corporate (Sports) Sponsor142 cited
1991The Links Between Objectives and Function in Organizational Sponsorship117 cited
1991Sponsorship: The Research Contribution96 cited
1989The Evaluation of Sports Sponsorships96 cited
1991Prioritising the Sponsorship Audience94 cited
1995Professional Football Sponsorship—Profitable or Profligate?94 cited
1992An Approach to the Evaluation and Selection of Sport Sponsorship Proposals

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Cited by

2003L'évolution et l'état de l'art de la recherche internationale sur le parrainage34 cited
2012Effects of Strategic Exiting from Sponsorship after Negative Event Publicity33 cited
1999Sponsorship: An Evaluation of Management Assumptions and Practices30 cited
2012The inauthentic other: Social comparison theory and brand avoidance within consumer sub-cultures25 cited
2015Sports sponsorship effects on customer equity: an Asian market application24 cited
2013Professional niche sports sponsorship: an investigation of sponsorship selection criteria24 cited
1998Practical Applications of Sponsorship Theory: Empirical Evidence from English Club Rugby24 cited
2011An Analysis of the Olympic Sponsorship Effect on Consumer Brand Choice in the Carbonated Soft Drink Market Using Household Scanner Data22 cited
2008Olympic sponsorship: evolution, challenges and impact on the Olympic Movement20 cited
2013What's in it for Me? An Investigation of North American Professional Niche Sport Sponsorship Objectives17 cited
2010The effects of the type of audience, involvement, interest and socio-demographic variables on sponsor recall: the soccer African Nations Cup16 cited
2001Sponsorship of Intercollegiate Athletics: The Importance of Image Matching15 cited
2011The influence of sport leagues on the business‐to‐business marketing of teams: the case of professional road cycling15 cited
1999Sports Sponsorship Evaluation: A Behavioural Analysis14 cited
1999Corporate Sponsorship and Organisational Strategy: Bridging the Gap12 cited
2012Impact of Sports Sponsorship on Brand Image and Purchase Intention10 cited