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Customer Portfolio Management – The Construct and Performance · Study

ThesisCustomer Portfolio Management – The Construct and Performance

Harri Terho2014

OA

Thesisgreen2014

Customer Portfolio Management – The Construct and Performance

9 citations·0/0 files stored·UTUPub (University of Turku)

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Customer churn and segmentation Customer Service Quality and Loyalty Corporate Governance and Management

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1984Case Study Research: Design and Methods 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1994The Commitment-Trust Theory of Relationship Marketing 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1986Self-Reports in Organizational Research: Problems and Prospects 1979A Paradigm for Developing Better Measures of Marketing Constructs 1991Scale Development : Theory and Applications

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Year2014

Typethesis

Published2014-05-13

VenueUTUPub (University of Turku)

Languageen

Citations9

Files0 public / 0

ShelfCustomer churn and segmentation

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openalex_workW2289398186

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