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The Ethics of Marketing Good Corporate Conduct · Study

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ArticleThe Ethics of Marketing Good Corporate Conduct

Mary Lyn Stoll2002

Article2002

The Ethics of Marketing Good Corporate Conduct

41 citations·0/0 files stored·Journal of Business Ethics

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Ethics in Business and Education Philosophical Ethics and Theory Corporate Social Responsibility and Sustainability

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 41 citations exist upstream.

References

2007The Social Responsibility of Business Is to Increase Its Profits 1998The Normative Theories of Business Ethics: A Guide for the Perplexed 2001The Ethics of Corporate Social Responsibility and Philanthropic Venturesl 1982Advertising and behavior control 2001Deception and Withholding Information in Sales 2001Advertising and Deep Autonomy 1999Marketing Strategies and the Search for Virtue: A Case Analysis of The Body Shop, International

Cited by

2010CSR advertisements: a legitimacy tool?2013Battling the Devolution in the Research on Corporate Philanthropy 2005A Preliminary Investigation into the Role of Positive Psychology in Consumer Sensitivity to Corporate Social Performance 2015The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults’ perception of UK supermarkets’ corporate brand image and reputation 2020CSR and Brand Resonance: The Mediating Role of Brand Love and Involvement 2004When Responsibility Can't Do It 2013A transcendent code of ethics for marketing professionals 2020Corporate Greenwashing and Canada Goose: Exploring the Legitimacy–Aesthetic Nexus

Details

Year2002

Typearticle

Published2002-11-01

VenueJournal of Business Ethics

ISSN-L0167-4544

Languageen

Citations41

Files0 public / 0

ShelfEthics in Business and Education

Identifiers

doi10.1023/a:1021306407656

openalex_workW2289591560

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