Articlediamond2015

The Influence of LOHAS Consumption Tendency and Perceived Consumer Effectiveness on Trust and Purchase Intention Regarding Upcycling Fashion Goods

34 citations0/0 files storedInternational journal of human ecology

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Environmental Sustainability in Business Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior

Abstract

The purpose of this study is to examine the effects of LOHAS consumption tendency and of the perceived consumer effectiveness of young consumers on trust and purchase intentions regarding upcycling fashion goods. Data were collected from a questionnaire survey of 201 university students living in Daegu City, South Korea. The data were analyzed to investigate a structural model and test the research hypotheses, using the AMOS 20.0 statistical package. The results can be summarized as follows. First, LOHAS consumption tendency had a positive impact on trust in upcycling fashion goods. Second, LOHAS consumption tendency did not impact purchase intention with regard to upcycling fashion goods. Third, perceived consumer effectiveness had a positive effect on trust in upcycling fashion goods. Fourth, perceived consumer effectiveness had a positive impact on purchase intention with regard to upcycling fashion goods. Fifth, trust had a positive influence on purchase intention regarding upcycling fashion goods. The results of this study provide guidance for marketers and retailers who are interested in upcycling fashion goods.

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References

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2020Evaluating Barriers, Enablers and Opportunities for Closing the Loop through ‘Waste Upcycling’: A Systematic Literature Review 2025The Predictor Role of Perceived Consumer Effectiveness and Environmental Concern in Consumer Green Behavior: A Meta-Analysis with Cultural-Level Moderators 2018Perceived Consumption Value, Pro-Environmental Belief, Attitude, eWOM, and Purchase Intention Toward Upcycling Fashion Products 2022Health and Environment Conscious Consumer Attitudes: Generation Z Segment Personas According to the LOHAS Model

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