MEASURING THE IMAPCT OF BUSINESS INTELLEGENCE ON PERFORMANCE: AN EMPIRICAL STUDY

Abstract

AL-Shubiri F.  Abstract: In this study explain rapidly changing business environment, the need for very timely and effective business information is recognized as being indispensable for organizations not only to succeed, but even to survive. Business intelligence (BI) is a concept which refers to a managerial philosophy and a tool that is used in order to help organizations and refine information and to make more effective business decisions. The sample of study is 50 industrial firms for the period 2006-2010 listed on Amman Stock Exchange .The results indicates the Knowledge economy variable measured by intellectual capital are more significant and effect of performance and this study has shown that the provision of appropriate support with regard to BI is needed as BI plays a crucial role to support decision-making in firms of all sizes more than learning and growth or financial factor but there is no significant level for customer variable

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