EXAMINING PROSUMERS' PARTICIPATION IN BUSINESS PROCESSES

Abstract

Modern business reality forces enterprises to collaborate with various external entities. One of them is prosumers, i.e. active consumers who collaborate with enterprises in various areas. The goal of this paper is to analyze activities connected with business processes in which prosumers can participate to support enterprises. The paper consists of three parts. The first part briefly discusses the prosumption theory and identifies a research gap. The second part embraces a methodology of research. The third part presents the findings of the conducted research, which indicate how prosumers can participate and improve business processes. The required data was collected from a survey questionnaire administered to a sample of Polish prosumers. The main statistical results indicated that prosumers actively participate in two processes: Develop and manage products and services and Market and sell products and services. The study concludes with a discussion on the findings, implications, limitations, and avenues for further research.

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