One Click, Many Meanings: Interpreting Paralinguistic Digital Affordances in Social Media

Caleb T. Carr · Donghee Yvette Wohn

348 citations0/0 files storedJournal of Broadcasting & Electronic Media

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Digital Communication and Language Media and Digital Communication Language, Discourse, Communication Strategies

Abstract

In this study we conceptualize cues in social media that require a single click (e.g., Likes, Favorites) as paralinguistic digital affordances (PDAs). Why do people use PDAs and how do they interpret them when they are the recipient? Through focus groups (N = 25) and interviews (N = 26) we address these research questions within a uses and gratifications framework. Using adaptive structuration theory as a lens for analysis, we examine both faithful and ironic uses of PDAs, finding they contribute more than phatic communication and may indicate just as much about the relationship between sender and receiver as they do content.

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References

1989Book Review: Focus Groups: A Practical Guide for Applied Research 2007The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites 1989Focus Groups: A Practical Guide for Applied Research 1994Qualitative Communication Research Methods 1973Uses and Gratifications Research 1984The Social Construction of Facts and Artefacts: or How the Sociology of Science and the Sociology of Technology might Benefit Each Other 1994Capturing the Complexity in Advanced Technology Use: Adaptive Structuration Theory 2000Uses and Gratifications Theory in the 21st Century

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2017The Role of Engagement in Learning From Active and Incidental News Exposure on Social Media 2020Dimensions of Social Media Logics: Mapping Forms of Journalistic Norms and Practices on Twitter and Instagram

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