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Critical Success Factors in Customer Relationship Management Implementation · Study

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PreprintCritical Success Factors in Customer Relationship Management Implementation

Kamyar Kavosh2012

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Preprintgreen2012

Critical Success Factors in Customer Relationship Management Implementation

Kamyar Kavosh · Adinda Melati · A.R Siti Zaleha

12 citations·0/0 files stored·SSRN Electronic Journal

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ERP Systems Implementation and Impact Customer Service Quality and Loyalty Corporate Governance and Management

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References

1984Case Study Research: Design and Methods 1986Case study research: Design and methods 1994Dyadic Business Relationships within a Business Network Context 1989Project management — A managerial approach 2001The Loyalty Effect 2002Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context 2010Manage Marketing by the Customer Equity Test 2000Accelerating Customer Relationships: Using Crm and Relationship Technologies

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2015The critical success factors of e-CRM implementation to small and medium enterprises

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2018A systematic review for the determination and classification of the CRM critical success factors supporting with their metricsreview · 8 shared references 2007An exploratory study of implementation of customer relationship management strategyarticle · 6 shared references 2018Big Data-enabled Customer Relationship Management: A holistic approacharticle · 6 shared references 2013Strategic Customer Management: Integrating Relationship Marketing and CRMarticle · 5 shared references 2013Customer relationship management: the evolving role of customer dataarticle · 5 shared references 2009Business-to-business brand management: Theory, research and executive case study exerciseschapter · 5 shared references

Details

Year2012

Typepreprint

Published2012-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations12

Files0 public / 0

ShelfERP Systems Implementation and Impact

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doi10.2139/ssrn.2701684

openalex_workW2292445013

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