FACTORS INFLUENCING TARGET MARKET CRITERIA: A SURVEY CONDUCTED IN INDUSTRIES AT VITTHAL UDYOGNAGAR IN ANAND DISTRICT OF GUJARAT STATE, INDIA

Abstract

For any organization sound marketing strategy and quality assurance play vital role in the growth of the organization. The price, quality and service, service centers, friendly attitude, Discounts on sales, esthetics, store location and appearance, ease of operations, guarantees and warranties, adopting new ideas, and flexible payments terms were considered to study the perceptions of the respondents. The ultimate aim is to uphold the turnover of the organization and to create good market penetration of the goods produced in highly competitive business world .

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