Internet Banking Adoption in an Emerging Economy: Indian Consumer's Perspective

Rahmath Safeena · Hema Date · Abdullah Kammani

93 citations0/0 files storedInt. Arab. J. e Technol.

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Technology Adoption and User Behaviour Customer Service Quality and Loyalty Health, Technology, Consumer Behavior

Abstract

Information technology Services is considered as tkey driver for the changes taking place around the world. Internet banking (IB) is the latest and most innovative serviceand is the new trend among the consumers . The shift from the formal banking to e-banking has been a 'leap' change. This study deter mines the factors influencing the consumer's adoption of internet banking in India and hence investigates the influence of perceived usefulness, perceived ease of use and perceived risk on use of IB. It is an essential part of a bank's strategy formulation process in an emerging economy like India. Survey based questionnaire design with empirical test was carried out. The results have supported the hypothesis.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1974An Index of Factorial Simplicity 2003Trust and TAM in Online Shopping: An Integrated Model1 1985A technology acceptance model for empirically testing new end-user information systems : theory and results 2003Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model 1996A Model of the Antecedents of Perceived Ease of Use: Development and Test 1995Assessing IT Usage: The Role of Prior Experience 2008Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit

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