Survival of the mediated

Mark Deuze

8 citations0/0 files storedCultural Science Journal

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Media and Communication Studies Media and Digital Communication Cultural Studies and Postmodernism

Abstract

Abstract Departing from a perspective of life as lived in rather than with media, this paper articulates the evolutionary context for people's near-complete immersion in media. Using examples such as the appropriation of the movie "Avatar" by activists around the world it is argued how our orientation to media provides adaptive advantage in contemporary postgeographical society.

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2006Confronting the Challenges of Participatory Culture: Media Education for the 21st Century 2009Confronting the challenges of participatory cultures (media education for the 21st century)2008The Mediatization of Society 2000The Reality of the Mass Media 2007Dream: Re-imagining Progressive Politics in an Age of Fantasy 1998Multiple Media Literacies 1962Profiles of the Future 2013Man a Machine

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