Poor markets: perspectives from the base of the pyramidRamendra Pratap Singh2015-11-19articleDECISION15 citationsclosedNo readable copy stored yet — this record is metadata only.Innovation and Socioeconomic DevelopmentConsumer Behavior in Brand Consumption and IdentificationConsumer Behavior and Market DynamicsAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 15 citations exist upstream.References2006Fortune at the bottom of the pyramid, the: eradicating poverty through profits2007The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty1990A Sociocultural Analysis of a Midwestern American Flea Market2010Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India2012Understanding poverty and promoting poverty alleviation through transformative consumer research2011Conflicts at the Bottom of the Pyramid: Profitability, Poverty Alleviation, and Neoliberal Governmentality2013Subsistence and Sustainability2013Impact of ICT-Enabled Product and Process Innovations at the Bottom of the Pyramid: A Market Separations PerspectiveCited by2020Aspirational consumption at the bottom of pyramid: A review of literature and future research directions2016The Effects of National Cultural Traits on BOP Consumer Behavior2021Reading development failure: experts and experiments at the bottom of the pyramid in Cape Town2023Entrepreneurship at the Bottom of the Pyramid: A Systematic Literature Review2020Tackling the Subaltern Quandary: Marketing Systems of Dignity2020Tackling the Subaltern Quandary: Marketing Systems of Dignity2019Shame at the Bottom of the Pyramid: Possible Experiences in a Consumer Culture Context2022What Are The Characteristics of Agri-Food Marketing in Bottom of The PyramidSubsistence Markets In Developing Economies?