SECURITY AND TRUST IN E-BUSINESS: PROBLEMS AND PROSPECTS

Abstract

Electronic Business (e-Business) is revolutionizing the way of communication between internal and external stakeholders in an organization. E-business can lead to competitive advantage and at the same time, increase profitability. There are several factors resulting on the success of e-business. One of the most important factors is trust. Acquiring customers’ trust depends on many things that an e-business controls. Some relating factors for gaining customers’ trust are: appeal of the website, product/service offering, branding, quality of service, and trusted seals. Actually, trust can be viewed from many angles such as transaction, information content, product, technology, and institution. There are huge numbers of impact on the way businesses think about designing, developing, and deploying Web-based applications. Web services may be an evolutionary step in designing distributed applications; however, they are not without problems. Therefore, we have to concern on the issue which is relating to the security in web-services of e-business. This paper discusses the issues relating to problems and prospects rose of the trust and security in e-business and also addressed security concerns in web services. It also discusses on the role of trust from the transaction perspective and analyses the things that what business could do in building customer trust.

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