Challenges to the Organisational Adoption of Big Data Analytics

Abstract

The purpose of this interpretive study was to explore the challenges to the adoption of Big Data Analytics (BDA) in organisations. The Technology-Organisation-Environment (TOE) model was used to guide the study. Data was collected from a large telecommunication organization in South Africa. Seven participants, from both Information Technology (IT) and business were interviewed to gain a holistic overview of challenges towards the adoption of BDA. An inductive approach was used for analysis. Findings revealed technological challenges to the adoption of BDA as being Data Integration; Data Privacy; Return on Investment; Data Quality; Cost; Data Integrity; and Performance and Scalability. From the organizational perspective, the major challenges were Ownership and Control; Skills Shortages; Business Focus and Prioritisation; Training and Exposure; Silos; and Unclear Processes. From the environmental context there were no major challenges highlighted. Organisational challenges were deemed to be the major inhibitors to adoption of BDA

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