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Public relations and the social: How practitioners are using, or abusing, social media · Study

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ArticlePublic relations and the social: How practitioners are using, or abusing, social media

Jim Macnamara2010

OA

Articlegreen2010

Public relations and the social: How practitioners are using, or abusing, social media

74 citations·0/0 files stored·UTS ePRESS (University of Technology Sydney)

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Public Relations and Crisis Communication Digital Marketing and Social Media Media and Digital Communication

Abstract

An analysis of how public relations practitioners are using social media. Online journal article at http://www.pria.com.au/journal/categories?id=14

Citations in this library

Stored only when both papers are in the corpus — 74 citations exist upstream.

References

2008Qualitative Data Analysis 2002Toward a dialogic theory of public relations 2013Excellence in Public Relations and Communication Management 2007Always already new: media, history, and the data of culture 2013Manager's Guide to Excellence in Public Relations and Communication Management 2009Conversational Voice, Communicated Commitment, and Public Relations Outcomes in Interactive Online Communication 2009Putting the public back in public relations: how social media is reinventing the aging business of PR 2007Public Relations: Concepts, Practice and Critique

Cited by

2015Corporate Use of Social Media: Technology Affordance and External Stakeholder Relations 2018Public relations at the crossroads 2020The challenge of new gatekeepers for public relations. A comparative analysis of the role of social media influencers for European and Latin American professionals 2016Show me the money: how bloggers as stakeholders are challenging theories of relationship building in public relations 2012Future trends in social media use for strategic organisation communication: Results of a Delphi study 2018The rise of digital intelligence: challenges for public relations education and practices 2022The impact of LinkedIn posts on employer brand perception and the mediating effects of employer attractiveness and corporate reputation 2019Public relations channel “repertoires”: Exploring patterns of channel use in practice

Details

Year2010

Typearticle

Published2010-01-01

VenueUTS ePRESS (University of Technology Sydney)

Languageen

Citations74

Files0 public / 0

ShelfPublic Relations and Crisis Communication

Identifiers

openalex_workW2295771775

Links

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