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This study is to investigate the things how the consumers` desire of sports activities who participate in the commercial sports program affects sport consumption activities. The object of research was 700 persons who were sampled from 20 places of commercial sports facilities located in Seoul, Gyeonggi-do, and Chungcheongnam-do. As statistical methods, this study uses T-test and One-way analysis of variance, ANOVA. And the significance level is being made in α=.05. Through the process above, the deduced result from this study is as follows. First, the desire of commercial sports activities were established by four desires: desire of mental peace, desire of sports, social desire, and physical desire. Second, the differences of social desire, physical desire, and sports desire were recognized by sex. Third, the differences of desire of mental peace and social desire were recognized by marriage, or not. Fifth, the difference of desire was not recognized by scholarship. Sixth, the differences of desire of sports and physical activities were recognized by sports activity events.
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