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Equity-indexed annuities have generated a great deal of interest and excitement among both insurers and their customers since they were first introduced to the marketplace in early 1995. Because of the embedded options in these products, the insurers are presented with some challenging mathematical problems when it comes to the pricing and management of equity indexed annuities. This paper explores the pricing aspect of three of the most common product designs: the point-to-point, the cliquet, and the lookback. Based on certain assumptions, we are able to present the pricing formulas in closed form for the three product designs. The method of Esscher transforms is the fundamental tool for pricing such deferred annuities.
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