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A new look at faith-based marketing: The global halal market · Study

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ArticleA new look at faith-based marketing: The global halal market

Elif Izberk‐Bilgin2016

Article2016

A new look at faith-based marketing: The global halal market

Elif Izberk‐Bilgin · Cheryl C. Nakata

142 citations·0/0 files stored·Business Horizons

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Halal products and consumer behavior Islamic Finance and Banking Studies Environmental Sustainability in Business

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References

2012Infidel Brands: Unveiling Alternative Meanings of Global Brands at the Nexus of Globalization, Consumer Culture, and Islamism 2014Pilgrimage in the marketplace

Cited by

2019The acceptance of halal food in non-Muslim countries 2022Sharia vs non-sharia compliant: which gives much higher financial-based brand equity to the companies listed in the Indonesian stock market?2021Brand clarity of local and global brands in fast-moving consumer goods: an empirical study in a Middle East country 2019Muslim millennials’ attitudes towards fashion advertising 2021The role of perceived religiosity in strengthening celebrity endorser’s credibility dimensions

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Year2016

Typearticle

Published2016-03-14

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations142

Files0 public / 0

ShelfHalal products and consumer behavior

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doi10.1016/j.bushor.2016.01.005

openalex_workW2297694910

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