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Sports journalists’ use of Twitter to cover live events raises questions related to institutional practices, the increased “branding” of journalists, and the work patterns and work products of journalists on a game day. College football was used as the sample sport for the researchers to analyze 2,600 tweets sent by 51 print-focused journalists covering 11 college football games on 1 Saturday. Provi ding contextual insight, the researchers interviewed 10 of the subject journalists to discern how they use Twitter for game-day coverage. Results indicate a more opinion-based use of Twitter during live reporting, shifts in reporting and writing routines, and widely varied opinions about social media’s effects on sports journalism.
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