Articlediamond2016

A Review: Customer Perceived Value and its Dimension

Septa Akbar Aulia · Inda Sukati · Zuraidah Sulaiman

89 citations0/0 files storedAsian Journal of Social Sciences and Management Studies

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Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

Abstract

Customer perceived value has become the most extensive used concept in marketing literature in recent years. It is considered as the main key to sustain the business especially in high market competition. Consequently, understanding its dimensions and the influences on customer attitude and behavior becomes crucial for all marketers. This paper reviews the related literatures and categorized dimension of perceived value of durable product into three categories namely product-related value, social-related value, and personal-related value.

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2021How self-gratification and social values shape revisit intention and customer loyalty of Airbnb customers 2020A synthesis of constructs for modelling consumers’ perception of value from mobile-commerce (M-VAL)2023Investigating the Effect of Green Brand Innovation and Green Perceived Value on Green Brand Loyalty: Examining the Moderating Role of Green Knowledge 2024Design and Application of Experience Management Tools from the Perspective of Customer Perceived Value: A Study on the Electric Vehicle Market 2021A STUDY OF CUSTOMER PREFERENCE, CUSTOMER PERCEIVED VALUE, SALES PROMOTION, AND SOCIAL MEDIA MARKETING TOWARDS PURCHASE DECISION OF SLEEPING PRODUCT IN GENERATION Z 2018Predicting Consumer Perception and Its Impact on Purchase Intention for Residential Property Market 2021Understanding Chinese consumers' pre-purchase value expectations: the role of country of origin effect 2022Examining the effect of consumption values on mobile banking adoption in Bangladesh: the moderating role of perceived security

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