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LOYALTY AND RENAISSANCE OF MARKETING · Study

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ArticleLOYALTY AND RENAISSANCE OF MARKETING

Frederick F. Reichheld1994

Article1994

LOYALTY AND RENAISSANCE OF MARKETING

Frederick F. Reichheld

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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1997Business relationships: an examination of the effects of buyer‐salesperson relationships on customer retention and willingness to refer and recommend 2016Customer relationship management 2008Relationship marketing 2016Perceived Service Quality and Student Loyalty in an Online University 2010Relationship Between Customer Satisfaction and Loyalty on the Internet 2016Impact of hotel service quality on the loyalty of customers 2007The role of customer contact employees as external customers: A conceptual framework for marketing strategy and future research 2011Impact of service personal values on service value and customer loyalty: a cross-service industry study

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Year1994

Typearticle

Published1994-01-01

Languageen

Citations135

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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openalex_workW2298702157

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