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The main challenge for all companies developing and producing technical products or systems today is a strong - and still increasing - competition in a world-wide ('globalised') scale. For companies in highly industrialised (hence 'expensive') countries, there are two possible basic strategies to cope with this challenge: 1. Economic strategy: Decrease cost by shifting production (as well as, subsequently and increasingly, engineering) to low-cost sites. 2. Technical strategy: Maintain high prices necessary to cover high production (and engineering) cost by offering better products and systems.
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