Exploring articulation in internal activism and public relations theory: A case study

Patricia A. Curtin

35 citations0/0 files storedJournal of Public Relations Research

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Public Relations and Crisis Communication Corporate Social Responsibility Reporting Rhetoric and Communication Studies

Abstract

This paper answers Dozier and Lauzen’s (2000) call for critical theoretical examinations of activism and public relations to provide new perspectives and avoid the paradox inherent in organizational-level analyses. It also fills a literature gap by examining a case of internal activism, Girl Scout members protesting the use of palm oil in Girl Scout cookies, thus blurring organizational boundaries and rejecting Us/Other dichotomies. The basic precepts of the cultural-economic model (Curtin & Gaither, 2005, 2007) are expanded to provide greater heuristic power to the model (Curtin, Gaither, & Ciszek) and to delineate a more nuanced understanding of the public relations/activism relationship.

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References

1980Power/Knowledge: Selected Interviews and Other Writings 1972-1977 1970Archaeology of Knowledge 2005The SAGE handbook of qualitative research 1997Representation: Cultural representations and signifying practices.2006Stuart Hall: Critical Dialogues in Cultural Studies 2007Discipline and Punish 2011Rethinking Critical Theory and Qualitative Research 1997Doing Cultural Studies: The Story of the Sony Walkman

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2017Public relations, activism and identity: A cultural-economic examination of contemporary LGBT activism 2017Between factoids and facts: The application of ‘evidence’ in NGO strategic communication on war and armed conflict 2018Power struggles: A sociological approach to activist communication 2017Apprehending public relations as a promotional industry 2021The rise of internal activism: motivations of employees’ responses to organizational crisis 2022Organizing community: Activist public relations as place-making

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