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An Integrated Model of Category Demand and Brand Choice · Study

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ArticleAn Integrated Model of Category Demand and Brand Choice

George Baltas1998

Article1998

An Integrated Model of Category Demand and Brand Choice

9 citations·0/0 files stored·Market Research Society Journal

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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References

1983Limited-dependent and qualitative variables in econometrics 1980Economics and Consumer Behavior 1992Discrete Choice Theory of Product Differentiation 1983A Logit Model of Brand Choice Calibrated on Scanner Data 1986The Choice Theory Approach to Market Research 1988Impact of Sales Promotions on When, What, and How Much to Buy 1998Forecasting new product penetration with flexible substitution patterns 1988Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice

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Year1998

Typearticle

Published1998-07-01

VenueMarket Research Society Journal

ISSN-L0025-3618

Languageen

Citations9

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1177/147078539804000402

openalex_workW2299404643

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