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Consumer response to health product communication: The role of perceived product efficacy · Study

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ArticleConsumer response to health product communication: The role of perceived product efficacy

Ming‐Yi Chen2016

Article2016

Consumer response to health product communication: The role of perceived product efficacy

28 citations·0/0 files stored·Journal of Business Research

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Media Influence and Health Decision-Making and Behavioral Economics Behavioral Health and Interventions

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References

1991The theory of planned behavior 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1991Culture and the Self: Implications for Cognition, Emotion, and Motivation 2010Construal-level theory of psychological distance.1989The self and social behavior in differing cultural contexts.1994The Measurement of Independent and Interdependent Self-Construals 2003Temporal construal.1999Is there a universal need for positive self-regard?

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Year2016

Typearticle

Published2016-03-14

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations28

Files0 public / 0

ShelfMedia Influence and Health

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doi10.1016/j.jbusres.2016.02.024

openalex_workW2299764016

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