STRATEGI KREATIF IKLAN LAYANAN MASYARAKAT (ILM) DALAM PEMASARAN SOSIAL

Naima Khoiru Nisa

17 citations0/0 files storedInteraksi Jurnal Ilmu Komunikasi

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Marketing and Advertising Strategies Media Influence and Health Advertising and Communication Studies

Abstract

Abstract: Public Service Announcements (PSAs) is one form of promotion strategies are often used in social marketing activities. Like commercials in general, PSAs should have an effective message to be able to change the behavior of the target adopter as desired social marketers. So it takes a creative strategy in the preparation of a persuasive message and also the media placement of the PSAs that the ad is more effective in inducing the target adopter to change behavior.

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2009Strategi Promosi yang Kreatif dan Analisis Kasus Integrated Marketing Communication 2014Dasar-dasar periklanan 2013IKLAN LAYANAN MASYARAKAT

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