Dodging the Debate and Dealing with the Facts: Using Research and the Public Library to Promote Understanding of the Affordable Care Act

Abstract

This study reports on an innovative, community-based effort to promote awareness and understanding of the Affordable Care Act (ACA) through a public library system in one southeastern county. Specifically, this study assesses the current knowledge, perceptions, and communication sources and needs regarding the ACA among adults in one southeastern county in an effort to determine the feasibility of establishing the public library as a trusted and nonpartisan source of ACA-related information. Results of formative research are discussed, and campaign development activities are chronicled. Findings indicate that public libraries can serve as a hub of information on important health-related issues through their efforts to communicate with, educate, and engage with the communities they serve.

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