Africa: using radio soap operas to promote family planning.

C Lettenmaier · Susan Krenn · W Morgan · Adrienne Kols · Piotrow Pt

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Media Influence and Health Reproductive Health and Contraception Social Media in Health Education

Abstract

Programmes that combine mass media and popular entertainment formats can be a potent force in health communication since they can reach large audiences with persuasive messages. Not only can such programmes increase knowledge and stimulate approval, but also, when used effectively, they can change behaviour.

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2000Entertainment-Education and Social Change: An Analysis of Parasocial Interaction, Social Learning, Collective Efficacy, and Paradoxical Communication 2017Mapping research on health topics presented in prime-time TV dramas in “developed” countries: A literature review 2002Mass Media and Adolescent Female Sexuality

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