Multimodal Documents and Genre

Abstract

In this chapter, we address in detail the joint issues of comparison and constraint . We have raised the issue of comparison at various points in the discussion so far. Whenever we analyse a multimodal document, we need to consider the sets of documents that it resembles and the sets of documents with which it stands in contrast. This kind of comparison is of much more than academic interest: in fact, it is only because of this comparison that particular interpretations can be made rather than others. The overwhelming majority of constructs that we have seen in this book are elements and configurations that have, through use, developed the potential to carry meaning in multimodal documents: this potential is only made real in the context of actual documents standing in relations of similarity and contrast with other documents. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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