Visitor-directed helping styles, service quality ideals and tourism impact judgments among potential tourist/hospitality industry employees

Abstract

Service quality issues are increasingly seen as of major importance in industries such as tourism and hospitality. This study has sought to examine visitor assistance styles among a group of school leavers in a major Australian tourism coimmunity. The study has identified two major response styles, and has highlighted a number of individual Service Quality ideals and also Social Impact Assessment measures which predict Visitor Assistance and Visitor Non-Assistance. The implications of these results for job-seekers, for tourism/hospitality industry employees and for tourism/hospitality industry management are explored.

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