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Targeted Consumer Involvement: An Integral Part of Successful New Product Development

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1997Focus Groups as Qualitative Research8,856 cited
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2004The PDMA Handbook of New Product Development370 cited
1999The use of focus group methodology — with selected examples from sexual health research360 cited
2019Imagining Consumers113 cited
2014A Preface to Marketing Management75 cited
2007The PDMA ToolBook 3 for New Product Development42 cited

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2021REVISITING CUSTOMER INVOLVED VALUE CHAINS UNDER THE CONCEPTUAL LIGHT OF INDUSTRY 5.020 cited
2015Relationship Between Organizational Commitment and Turnover Intentions Among Healthcare Internal Auditors18 cited

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